Yoga class at an outdoor event, led by a BIPOC instructor with 30+ participants on mats
A diverse group of people poses energetically in front of a Lululemon store, wearing athletic apparel, with arms raised toward the camera.
Table setup with a purple birthday poster for Adaeze, featuring cards, gift bags, and a water bottle outdoors.
Group of four people in athletic wear posing with a tire and sledgehammer under the text 'Love on Black: A Fitness Bootcamp'.
Gym event poster for "International Women's Day Deadlift Party for the girls!" showing women lifting weights. The event is on March 8th, 9:30 AM at Blinnery, Woodinville, WA. It highlights a women-only weightlifting class focused on deadlifts.
Two people smiling and squatting in a parking lot next to a car, with a person sitting on a bench in the background. There are green plants and a building facade in the backdrop.

“My work is designed to help you spend time where it really matters— with your community.”

Welcome to KR Creative
Strategy in Motion

I’m a fitness marketing consultant who helps boutique fitness studios, personal trainers, and gyms expand their business, build authentic connections, and grow sustainably through creative strategy and real community engagement—right here in Seattle and wherever your people are.

Marketing Strategy, Event Planning, Client Engagement & Creative Support

Whether you're launching your first member event, refining your brand identity, or expanding your client-base, KR Creative offers hands-on strategy, visual content support, and campaign planning tailored to the fitness and wellness space.

What is Strategy in Motion?

I don’t guess—I immerse.

I attend your classes, talk to your clients, and walk your gym floors. The best strategies come from truly knowing your world.

We build it together.

Your vision leads the way. I bring the structure, strategy, and execution. Everything is custom, nothing is cookie-cutter.

We refine what works.

We don’t start from scratch. We elevate what’s already great and build sustainable systems that grow with you.

Group of people outdoors celebrating, wearing sunglasses, holding cards, and smiling.

Real Community, Real Impact

  • "Kayla handled everything from coordinating with the venue and fitness instructors to spreading the word, making each event a huge success. Thanks to her efforts, Run + Flow has become a 'can’t-miss' event, even earning features in local newspapers and blogs. Kayla’s passion, organization, and ability to bring people together have made all the difference!"

    Melody Mandrean, Founder, Totem Lake Run Club

  • "Kayla Robertson is a powerhouse! From social media strategy to content creation, email marketing, and business management, she has elevated my brand in ways I couldn’t have imagined. Her efficiency is unmatched, and she brings both creativity and strategy to every project."

    Adaeze Medani, Ada is Present

Let’s bring your vision to life.

You’ve got something powerful to offer your community. I’m here to help you amplify it—with marketing that’s human, inclusive, and rooted in connection.

FAQ

  • Both! I can help with short-term activations, like an event marketing campaign, or provide ongoing support to keep your engagement strategies evolving.

    The timeline then will depend on the project and scope of the work!

  • I offer both! You can choose a la carte services or opt for a comprehensive strategy package to ensure your brand has a cohesive and sustainable engagement plan.

  • Pricing varies based on the scope of work. After our initial consultation, I’ll provide a detailed proposal with pricing options that align with your goals and budget.

    I understand that small business and independent trainers may have different financial needs, so I can offer flexible payment options for long-term projects.

    I also may require a contract depending on the scope of the work, to outline expectations, deliverables, and payment terms.

  • Results depend on the type of project and your goals. Some activations, like event marketing, can have immediate impact, while community engagement and retention strategies build momentum over time. I focus on long-term, sustainable growth.

  • First things first, book a free 15-min connect, a quick, no-pressure chat to see how we can build your brand and community together.

    After this, I’ll develop a tailored strategy that aligns with your needs.

    I’ll either guide your team or handle execution myself, and together we will analyze performance and adjust for sustainability.