Yoga class at an outdoor event, led by a BIPOC instructor with 30+ participants on mats
A diverse group of people poses energetically in front of a Lululemon store, wearing athletic apparel, with arms raised toward the camera.
Table setup with a purple birthday poster for Adaeze, featuring cards, gift bags, and a water bottle outdoors.
Group of four people in athletic wear posing with a tire and sledgehammer under the text 'Love on Black: A Fitness Bootcamp'.
Gym event poster for "International Women's Day Deadlift Party for the girls!" showing women lifting weights. The event is on March 8th, 9:30 AM at Blinnery, Woodinville, WA. It highlights a women-only weightlifting class focused on deadlifts.
Two people smiling and squatting in a parking lot next to a car, with a person sitting on a bench in the background. There are green plants and a building facade in the backdrop.
Group of people selecting roller skates in a roller skating rink, with a disco ball hanging from the ceiling and colorful walls in the background.
People walking on a metal bridge, carrying trash bags, with a large star-shaped sculpture in the background.
A group of people at a fitness class or gym, smiling and posing for a group photo inside a colorful, mural-decorated fitness studio.
Group of people celebrating inside a boxing gym, some sitting and some standing around a boxing ring with a sign showing they celebrated their birthdays at Mayweather Boxing + Fitness in Kirkland, WA.

welcome to

KR Creative
Strategy in Motion

I’m a community engagement strategist and integrated marketing consultant helping BIPOC-owned studios, trainers, and wellness brands grow through intentional, people-first strategy. From event activations to email campaigns and brand voice development, I offer end-to-end marketing rooted in connection—because your community is your strongest asset.

Smiling woman with dark hair tied up, wearing glasses and a black sports bra, holding a tray of chocolate pudding cups, standing near a whiteboard in a casual environment.

strategy. support. community. built for you.

I help BIPOC-led and values-driven fitness and wellness businesses launch campaigns, grow their audience, and build community that lasts.

Too many gyms, studios, and coaches are doing everything right but still struggling to build lasting community, keep members engaged, and stand out in a crowded market. I help you cut through the noise with custom strategy built on real connection—because growth isn’t just about numbers, it’s about people.

  • 90% of clients

    identify as BIPOC

  • 100+ canva designs

    custom-made and implemented

  • 150+ events

    coordinated & supported

  • 200% growth

    in event turnout

  • 40% open rate

    for internal & external email communications

I specialize in clients who are:

A group fitness class outdoors with a woman leading in front, wearing black leggings and a tank top, with participants practicing yoga or stretching on mats behind her. There are colorful decorations and supplies on a table in the foreground, and a roof of string lights overhead, with buildings and trees in the background.

BIPOC-owned gyms, studios, and coaches

You deserve strategy that reflects your lived experience and uplifts your community.

A group of women participating in an outdoor fitness class, with one woman leading and the others following along, in front of a building with large windows and trees, during daytime.

Personal trainers seeking growth and retention

Whether you're just starting out or scaling up, I help you build loyalty beyond the workout.

Two women embracing outdoors with sunlight, trees, and buildings in the background. One woman has curly pink hair and is wearing sunglasses, a yellow and purple top, and purple pants. The other woman has short hair, is wearing a black hat, a red top, and a black skirt, and is holding purple pom-poms and a large white poster.

values-driven Wellness professionals

If you're focused on people, purpose, and equity—we’ll get along just fine.

Group of people outdoors celebrating, smiling, and shouting, some wearing sunglasses, with one person holding a card that says 'ADA IS PRESENT'.

community-first creatives and founders

You're not just running a business you’re building something that matters and your strategy should honor that.

Real Community. Real Impact. Real Testimonials.

  • Melody Mandrean, Founder, Totem Lake Run Club

    "Kayla handled everything from coordinating with the venue and fitness instructors to spreading the word, making each event a huge success. Thanks to her efforts, Run + Flow has become a 'can’t-miss' event, even earning features in local newspapers and blogs. Kayla’s passion, organization, and ability to bring people together have made all the difference!"

    view project

  • Adaeze Medani, Ada is Present

    "Kayla Robertson is a powerhouse! From social media strategy to content creation, email marketing, and business management, she has elevated my brand in ways I couldn’t have imagined. Her efficiency is unmatched, and she brings both creativity and strategy to every project."

    view project

What is Strategy in Motion?

I don’t guess—I immerse.

I step into your world; attending classes, talking to your clients, walking your gym floors. The best strategies come from real connection, not assumption.

We build it together.

Your vision leads. I bring the strategy and structure to make it happen. It’s all custom—no templates, no shortcuts.

We refine what works.

We don’t throw everything out, we build on your wins. Together, we create sustainable systems that grow with you.

see strategy in motion.

Explore real examples of what this looks like in community

be strategy in motion.

Let’s create strategy—together.

FAQ