Hey, I’m Kayla!
I partner with fitness brands, gyms, and wellness professionals to expand their audience, strengthen community engagement, and build a brand with lasting impact. By immersing myself in your business—experiencing it firsthand—I develop authentic, results-driven strategies tailored to your unique vision.
What is Strategy in Motion?
Immersive Engagement
I work alongside you, attending classes, engaging with your clients, and immersing myself in your community to develop a truly authentic strategy. Your success depends on your community, and I ensure every strategy is rooted in genuine engagement to meet the needs of your audience.
Collaborative Strategy
Your vision is the foundation. I provide the tools, structure, and execution to bring it to life while equipping you with processes that empower you to maintain growth independently. There is no one-size-fits-all approach—I help you build a strategy that is uniquely yours and designed for longevity.
Refine, Elevate, & Sustain
Rather than a complete overhaul, we optimize and build upon what’s already working. We refine and amplify your existing strengths, making strategic adjustments and providing long-term solutions tailored to your brand’s unique needs.
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Creative Strategy & Digital Design
50+ digital marketing assets designed, including Canva templates, branding materials, and email outreach
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Proven Event & Brand Growth Strategy
Partnership development with 6+ fitness brands to expand brand visibility and reach
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New Customer Acquisition Expertise
Increasing brand engagement and event participation through strategic community engagement and physical and digital marketing initiatives
Recent Projects
Ada is Present
Personal Trainer
Refining personal Trainer Adaeze Medani’s website, with focus on her variety of offerings, event flyer and social media post concept and creation, weekly social media consultations to drive follower count to 10k.
Website Design | Event Coordination & Marketing | Social Media Consultation
Totem Lake Run Club
Run Club
Event flyer and social media post concept and creation, coordinating vendors and photographers for events for Totem Lake Run Club.
Event Coordination | Event Marketing
Let’s Work Together.
Whether you’re a boutique gym looking to increase membership retention, a personal trainer needing brand direction, or a wellness studio looking for better event marketing strategies, I’m here to help.
FAQ
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Both! I can help with short-term activations, like an event marketing campaign, or provide ongoing support to keep your engagement strategies evolving.
The timeline then will depend on the project and scope of the work!
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I offer both! You can choose a la carte services or opt for a comprehensive strategy package to ensure your brand has a cohesive and sustainable engagement plan.
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Pricing varies based on the scope of work. After our initial consultation, I’ll provide a detailed proposal with pricing options that align with your goals and budget.
I understand that small business and independent trainers may have different financial needs, so I can offer flexible payment options for long-term projects.
I also may require a contract depending on the scope of the work, to outline expectations, deliverables, and payment terms.
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Results depend on the type of project and your goals. Some activations, like event marketing, can have immediate impact, while community engagement and retention strategies build momentum over time. I focus on long-term, sustainable growth.
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First things first, book a free 15-min connect, a quick, no-pressure chat to see how we can build your brand and community together.
After this, I’ll develop a tailored strategy that aligns with your needs.
I’ll either guide your team or handle execution myself, and together we will analyze performance and adjust for sustainability.