Meet Kayla

I believe that community is everything—whether it's built through movement, storytelling, or shared experiences. My work is all about helping fitness brands create real connections—the kind that turn first-time guests into long-term members and casual followers into brand advocates.

My background in activism and community organizing showed me firsthand that people show up when they feel seen, valued, and understood. I carried that mindset into my work in brand strategy and marketing, ensuring that businesses don't just reach people but truly engage them.

I got my start in community engagement through my work at lululemon, where I wasn't just selling leggings—I was building partnerships, hosting events, and helping fitness businesses grow in ways that actually mattered. Over time, I realized that the most meaningful work happened outside the corporate structure, directly with fitness professionals, boutique studios, and gyms.

That’s when I started KR Creative: Strategy in Motion—to help fitness brands show up, connect, and grow sustainably.

Why work with me?

I’m hands on.

I don’t just create strategies from a distance—I attend your classes, meet your clients, and immerse myself in your community to develop something that actually works.

I believe in collaboration.

The best results happen when we work together. You bring your biggest vision, and I’ll provide the tools and execution to make it happen.

I focus on long-term success.

My goal isn’t to make you dependent on me—it’s to give you the tools, processes, and strategies you need to sustain your success long after our work together.

KR Creative: Strategy in Motion is built on the belief that successful fitness brands don’t just sell workouts—they build communities. Strategy in Motion means that I don’t just create marketing plans and leave you with a to-do list—I work alongside you to build strategies that actually work, evolve, and sustain your growth over time.

My Experience

Fitness isn’t just something I work in—it’s something I love. I’m into lifting, boxing, yoga, and long walks. I’ve taken classes at boutique studios and gyms in Europe, North America and New Zealand and seen firsthand what makes fitness communities thrive.

Through my work, I’ve helped businesses:
✔ Increase event participation by 200% (Run & Flow Series).
✔ Grow new guest acquisition by 30% through strategic engagement.
✔ Create paid opportunities for BIPOC fitness professionals.
✔ Facilitate DEI programming for 10+ teams to strengthen inclusivity and community impact.

I’ve partnered with boutique fitness studios, personal trainers, and community-based wellness brands to refine their outreach, increase memberships, and build stronger engagement strategies.

Let’s Work Together.

Whether you’re a boutique gym looking to increase membership retention, a personal trainer needing brand direction, or a wellness studio looking for better event marketing strategies, I’m here to help.