Meet Kayla
Strategist. Mover. Connector.
I believe that community is everything — whether it's built through movement, storytelling, or shared experiences. And in the world of fitness, it's the foundation for growth. My work is all about helping fitness brands create real, lasting connections — the kind that turn first-time guests into long-term members, and casual followers into loyal advocates.
My background in activism and community organizing taught me that people show up when they feel seen, valued, and understood. I carried that mindset into the world of brand strategy — building systems that don’t just reach people, but truly engage them.
My journey into community engagement started on the retail floor— leading teams, hosting wellness events, and forming partnerships with local businesses. At lululemon, I wasn’t just selling leggings. I was designing event series, launching ambassador programs, and helping fitness professionals expand their reach.
Over nearly a decade, I saw firsthand what works: strategies rooted in authenticity, collaboration, and trust. And I also saw what doesn’t—performative campaigns, transactional marketing, and one-size-fits-all solutions.
That’s why I created KR Creative: Strategy in Motion.
To help boutique studios, personal trainers, and wellness professionals build marketing strategies and community experiences that are sustainable, human, and actually work.
What makes this different?
I’m hands on.
I don’t just create strategies from a distance—I attend your classes, meet your clients, and immerse myself in your community to develop something that actually works.
I believe in collaboration.
The best results happen when we work together. You bring your biggest vision, and I’ll provide the tools and execution to make it happen.
I focus on long-term success.
My goal isn’t to make you dependent on me—it’s to give you the tools, processes, and strategies you need to sustain your success long after our work together.
KR Creative: Strategy in Motion is built on the belief that successful fitness brands don’t just sell workouts—they build communities.
“Strategy in Motion” means your brand isn’t stagnant—it’s constantly evolving, and your marketing should evolve with it. I take a high-touch, relational approach that goes beyond a one-time campaign. I’ve attended classes, walked the gym floors, and stood behind the front desk — because understanding your business from the inside out leads to better, more human strategy.
My Experience
Fitness isn’t just something I work in—it’s something I love. I’m into lifting, boxing, yoga, and long walks. I’ve taken classes at boutique studios and gyms in Europe, North America and New Zealand and seen firsthand what makes fitness communities thrive.
Through my work, I’ve helped businesses:
✔ Increase event participation by 200% (Run & Flow Series).
✔ Grow new guest acquisition by 30% through strategic engagement.
✔ Create paid opportunities for BIPOC fitness professionals.
✔ Facilitate DEI programming for 10+ teams to strengthen inclusivity and community impact.
I’ve partnered with boutique fitness studios, personal trainers, and community-based wellness brands to refine their outreach, increase memberships, and build stronger engagement strategies.
Let’s Build Together.
If you’re ready to connect with your community in a way that feels aligned, impactful, and intentional — I’d love to work together. Whether you're launching your first member event or rebranding your studio, we’ll create a strategy that feels like you and moves with you.